Blog

For the latest on what's happening at Stockpak and in the jewellery and giftware industry in general, please see our latest articles below.  Feel free to post comments.

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Clearance Pouches

We have the last of our double flocked velvet pouches marked down to only 20p each.  These are very high quality pouches - the "double flocked" bit means simply that the velvet effect is on both the inside and outside of the pouch.  These are perfect for rings and earrings.

Written by Alan at 00:00

Jewellery Packaging for Ecommerce

In an ideal world, every brand would have bespoke packaging to project their image and meet the practical needs of both the shop and the customer. It could be a traditional customised jewellery box within a branded luxury paper bag, or something quirky, unusual and colourful. If you are an ecommerce business the priorities for your packaging may not be about aesthetics, you may think to yourself 'Who sees it?' Increasing the size and weight of the end packaging also becomes a concern when posting the products. That is why at Stockpak, we have a range of boxes which are all small enough to fit the Royal Mail Large Letter size.

Packaging designed for mailing needs to perform on a number of different levels.Postal Range

Design, dimensions and durability. These are three of the considerations which ecommerce businesses have to give to their packaging, particularly for jewellery or gifts. Trading online is a different ball-game entirely from a brick and mortar store, and whether you are selling £10,000 diamonds or handmade scarves, there are a few important things to consider when packaging your products for delivery to your customers.

  1. Think of the design of your package. Just because it has reached the customer in an envelope, probably via Royal Mail, doesn't mean it shouldn't be beautifully presented. A pair of earrings always looks more impressive when packaged in a jewellery box rather than in a bag or envelope.
  2. Another added benefit of selling your gifts or jewellery in an appropriate box is that they will be protected. Most presentation packaging will be available with an insert to protect your product. This could be as simple as a cardboard gift box with polyester cotton fill wadding, or a luxury pendant box with slots to hold the jewellery in place.
  3. Using a specially designed range of boxes will save you money on postage. The postal range from Stockpak is all designed to fit the Royal Mail large envelope size, meaning you can have all the benefits of packaging your jewellery in jewellery boxes, without the added cost to you or your customers, of increasing the postage.

 

If you are looking for a way to make your ecommerce business stand out, and create customers who come back again and again, use clever packaging as a form of customer service. It can make a real difference.

For inspiration check out the Postal Range from Stockpak. 

Written by Kathryn at 11:35

Your packaging is your first impression.

We all know first impressions count. Have you taken time to consider what kind of first impression your customers are getting of your product? The packaging you place your product in creates that all important first impression and it is worth taking some time to consider. Do your customers get home from your shop and carefully unwrap the packaging with anticipation? Or is your product rolling around in the bottom of a cheap and cheerful plastic bag? There is huge difference in the way a customer sees a  brand who supplies its earrings on a plastic hanging card, and one who gives their customer a box to protect their jewellery and display the earrings beautifully.

Turnberry Range

There are many household name brands whose packaging plays a huge part in their image. People keep iPhone and iPad boxes because they like them, securing Apple's reputation for selling high quality well designed products.

Tiffany & Co. is another example. Packaging which is created and supplied by our parent company International Packaging Corporation, is so well known the colour has been trademarked, and the boxes found in bedrooms and dressing tables all over the world.

You may think these large and globally known brands are not relevant to your business, and that maybe you can't afford designers and bespoke packaging. But at Stockpak we can offer quality solutions at wholesale prices. We have design led ranges of jewellery boxes for rings, earrings, necklaces, pendants and watches, from the classic black and white of the Carnoustie Range, or the subtle and traditional Troon Range boxes. And colourful gift boxes to suit many giftware items.

So consider going that extra mile when packaging your gifts and jewellery to create that all important first impression the way you think it should be.

 Collage

Written by Kathryn at 00:00

Spring Fair 2014

Spring Fair Blog
Written by Kathryn at 00:00

International Jewellery London

We're off to IJL in September.  Visit us on Stand E128 to discuss your packaging requirements.

We have been designing customised presentation packaging for over 40 years and supply some of the most prestigious names in the jewellery industry.

With the right packaging design playing an increasingly important role in the success of your brand and product, come and talk to the experts on stand E128.

Keith, Callum and Hugh will be happy to discuss your requirements.

Written by Default at 00:00

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