In an ideal world, every brand would have bespoke packaging to
project their image and meet the practical needs of both the shop
and the customer. It could be a traditional customised jewellery
box within a branded luxury paper bag, or something quirky, unusual
and colourful. If you are an ecommerce business the priorities for
your packaging may not be about aesthetics, you may think to
yourself 'Who sees it?' Increasing the size and weight of the end
packaging also becomes a concern when posting the products. That is
why at Stockpak, we have a range of boxes which are all small
enough to fit the Royal Mail Large Letter size.
Packaging designed for mailing needs to perform on a number of
Design, dimensions and durability. These are three of the
considerations which ecommerce businesses have to give to their
packaging, particularly for jewellery or gifts. Trading online is a
different ball-game entirely from a brick and mortar store, and
whether you are selling £10,000 diamonds or handmade scarves, there
are a few important things to consider when packaging your products
for delivery to your customers.
- Think of the design of your package. Just because it has
reached the customer in an envelope, probably via Royal Mail,
doesn't mean it shouldn't be beautifully presented. A pair of
earrings always looks more impressive when packaged in a jewellery
box rather than in a bag or envelope.
- Another added benefit of selling your gifts or jewellery in an
appropriate box is that they will be protected. Most presentation
packaging will be available with an insert to protect your product.
This could be as simple as a cardboard gift box with polyester
cotton fill wadding, or a luxury pendant box with slots to hold the
jewellery in place.
- Using a specially designed range of boxes will save you money
on postage. The postal range from Stockpak is all designed to fit
the Royal Mail large envelope size, meaning you can have all the
benefits of packaging your jewellery in jewellery boxes, without
the added cost to you or your customers, of increasing the
If you are looking for a way to make your ecommerce business
stand out, and create customers who come back again and again, use
clever packaging as a form of customer service. It can make a real
For inspiration check out the Postal Range from